Website content is important to generate traffic (visits) to your website, from which a proportion of visitors will convert to make an enquiry. Without traffic, your ability to generate enquiries from your site will be limited at best.
So the content on your website needs to appeal to different types of site visitors, according to the stage they are at in their journey towards becoming clients.
More general content designed to answer general questions or provide general information, attracts visitors who are just starting out on that journey.
More detailed content and case studies attract visitors who are further along their journey and consequently more likely to convert, or make enquiries.
Types of content you need include:
- service information pages
- blog posts
- eBooks, reports and white papers