The Formula for Results™ Planning Process
Before any planning takes place, it’s important that you have set goals and objectives.
Essentially, your FFR marketing plan slots into your planning process after you have decided what figures you need to hit and by when.
The FFR marketing planning meeting assumes that you have these figures clarified beforehand.
Here’s what you’ll need:
- clear goals and objectives
- financial targets for each business area
- available budgets for each business area
- available resources