Marketing Strategy

Know where you’re going - and how


Have you ever wondered why some businesses just never seem to put a foot wrong?

Well, they do, but not that you’d notice. That’s because they plan far-enough ahead to know what’s coming.

Strategic marketing planning is something many businesses should do, but don’t. As the saying goes, fail to plan, plan to fail.

If you’ve had a Formula for Results Marketing Review, you’ll already know what you need to do.

The next step is to plan how you’re going to do it.

Let's talk planning

The Formula for Results Planning Process

Before any planning takes place, it’s important that you have set goals and objectives.

Essentially, your FFR marketing plan slots into your planning process after you have decided what figures you need to hit and by when.

The FFR marketing planning meeting assumes that you have these figures clarified beforehand.

Here’s what you’ll need:

What you can expect

We’ll reconfirm the strategic direction of your business, your goals and objectives, the financial targets you want to hit and your timescales.

Taking into account the information gathered from the Formula for Results Marketing Review, your targets and available budget, we’ll provide you with viable options which we believe will meet your objectives.

Once you’ve agreed the plan in principle, we’ll develop a researched implementation plan, including required resource and timescale.

When the final plan is signed off, we’ll move on to its implementation.